I was invited by the Buscofem brand to illustrate the campaign
"Women for Women's Health", which honors four extraordinary women who have made history: Mary Beatrice, Trotula de Ruggiero, Marie Curie, and Rita Lobato.
"Women for Women's Health", which honors four extraordinary women who have made history: Mary Beatrice, Trotula de Ruggiero, Marie Curie, and Rita Lobato.
As part of this project, I had the opportunity to create illustrations for reels that depicted the stories of these remarkable women. Additionally, an illustrated e-book, available for download on the brand's website, was developed to narrate the tales of these women. Moreover, a video narrated by me was produced to showcase the creative process behind the illustrations.
The aim of the campaign was to give more visibility to the stories of these women whose contributions have often been modified, forgotten, or erased over time.
My challenge was to capture and represent the universe of these women and the female menstrual cycles in a subtle and symbolic way, reflecting the essence and importance of their achievements.
My challenge was to capture and represent the universe of these women and the female menstrual cycles in a subtle and symbolic way, reflecting the essence and importance of their achievements.
It was a great pleasure to collaborate on this inspiring project.
Client Buscofem Brazil
Agency ArtPlan
Producer Flávia Nascimento
Agency ArtPlan
Producer Flávia Nascimento
Buscofem is a brand of medication that helps alleviate menstrual cramps.
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Illustrations
Illustrations that represent the menstrual cycle in a subtle and symbolic way, capturing the essence and significance of these experiences.
Reels
I narrated a reel for the brand's Instagram, showcasing my creative process and highlighting the importance of telling the stories of women who changed the lives of other women.
E-book
My illustrations were also used in the e-book which was developed
to tell the stories of these women.
to tell the stories of these women.
