PT Te Levo de Milhas é um hub de conhecimento da Smiles, o programa de fidelidade da GOL Linhas Aéreas.
A marca me convidou para criar ilustrações para o Guia Smiles, um manual que auxilia os clientes a entenderem melhor como utilizar suas milhas para viajar, fazer compras e ganhar descontos.
O desafio desse projeto foi ilustrar todas as experiências possíveis com Smiles de forma que essas ilustrações também pudessem ser reutilizadas em outros materiais da marca.
No total, foram 5 ilustrações grandes e 11 elementos tipo stickers. A ilustração da capa do guia também foi impressa em uma ecobag.
EN Te Levo de Milhas is a knowledge hub of Smiles, the loyalty program of GOL Linhas Aéreas.
The brand invited me to create illustrations for the Smiles Guide, a manual that helps customers better understand how to use their miles to travel, shop, and earn discounts.
The challenge for this project was to illustrate all the experiences possible with Smiles in a way that these illustrations could also be reused in other brand materials.
In total, there were 5 large illustrations and 11 sticker-like elements. The cover illustration of the guide was also printed on an eco-bag.
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Client GOL
Brand Te Levo de Milhas - Smiles
Agency: Sharp
Illustration: Renata Miwa
Illustrations
Illustrations showcasing all the experiences customers can enjoy using Smiles.
The illustrations also needed to be versatile for reuse in other brand materials.
The illustrations also needed to be versatile for reuse in other brand materials.
Guide and tote bag
Printed materials distributed during the Te Levo de Milhas knowledge hub workshops.
Printed materials distributed during the Te Levo de Milhas knowledge hub workshops.
Sticker
Sticker pack included inside the guide. Versatile illustrations for reuse in other brand materials.
Sticker pack included inside the guide. Versatile illustrations for reuse in other brand materials.
Inside the guide
Watch to see how the printed material turned out.
Watch to see how the printed material turned out.