I was commissioned by the brazilian bank Itaú to create an illustration
for the website Inteligência Financeira.
for the website Inteligência Financeira.
For this illustration, the challenge was to show the trajectory of a consumer
who uses bank credit in a creative way.
who uses bank credit in a creative way.
The briefing had some few sentences and the idea that the consumer's path
should be represented in a board game format.
should be represented in a board game format.
The challenge was how to synthesize the ideas into small illustrations that were understandable on different screen formats (mobile and desktop) and in a fun way.
Client Itaú
Art Direction Marcelo Andreguetti
