I was commissioned by the brazilian bank Itaú to create an illustration
for the website Inteligência Financeira.
For this illustration, the challenge was to show the trajectory of a consumer
who uses bank credit in a creative way.
The briefing had some few sentences and the idea that the consumer's path
should be represented in a board game format.
The challenge was how to synthesize the ideas into small illustrations that were understandable on different screen formats (mobile and desktop) and in a fun way.
Client Itaú
Art Direction Marcelo Andreguetti
Back to Top