The Inteligência Financeira website underwent a rebranding in 2023, and I was invited to create
the new illustration style following the new brand guidelines.
the new illustration style following the new brand guidelines.
The main challenge was to create more direct and conceptual illustrations in a cartoon style, while using fewer colors and textures.
The idea was that, with the rebranding, all the illustrations on the website would be updated to the illustration style I developed for the client.
In addition, I created new illustrations for their website, Instagram and e-book, as well as for the animation of the website's institutional video campaign. I also created the graphic design for the e-books.
In addition, I created new illustrations for their website, Instagram and e-book, as well as for the animation of the website's institutional video campaign. I also created the graphic design for the e-books.
The website Inteligência Financeira is a Brazilian website that aims to help those who are starting to invest and don't know how, explaining everything about the investment market in an accessible way. The project was created by the Brazilian bank Itaú bank in 2021.
Client Itaú
Product Inteligência Financeira
Illustrations Renata Miwa
Design E-book Renata Miwa
Motion Bufalos
Illustrations
More direct and conceptual illustrations using few colors.
The colors follow the new website guide.
More direct and conceptual illustrations using few colors.
The colors follow the new website guide.
Site + Instagram
With the new visual identity, the illustrations on the website and Instagram were updated.
With the new visual identity, the illustrations on the website and Instagram were updated.
E-book
The illustrations are also present in the e-books of the Inteligência Financeira website.
Graphic design of the e-book also created by me.
Graphic design of the e-book also created by me.
Institutional Video Campaign
To present the new look of the website to the market and the bank's employees, an institutional video was created showcasing the new visual identity, illustrations, and mood.
Motion Bufalos
Illustration Renata Miwa
Process
Below is the entire creative process behind the illustrations.
Illustrations for the site and social media
Illustrations for the institutional video campaign
Thank you!
