![](https://cdn.myportfolio.com/5cb283f8c4b446be2e16a96e2b3342df/4f37cece-c40d-441a-99ad-97210f105055_rw_1920.png?h=480f9424752dd0011d5a8595064ab944)
[PT] Ilustrações para o conteúdo de branded content do site Inteligência Financeira para o produto ÍON Itaú, o app de investimentos do Banco Itaú. A matéria focava na diversificação de investimentos para diferentes perfis de empreendedores e precisava mostrar o equilíbrio entre a saúde financeira da empresa e as realizações pessoais do empreendedor.
Busquei soluções visuais não genéricas que transmitissem a complexidade de ser um empreendedor com metas e sonhos. Utilizei palavras-chave e referências imagéticas do imaginário coletivo, como o Homem Vitruviano e uma lupa para representar uma pesquisa minuciosa em cada investimento.
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[EN] Illustrations for the branded content on the Inteligência Financeira website for the product ÍON Itaú, the investment app from Itaú Bank. The article focused on investment diversification for different entrepreneur profiles and needed to show the balance between the company's financial health and the entrepreneur's personal achievements.
I sought non-generic visual solutions that conveyed the complexity of being an entrepreneur with goals and dreams. I used keywords and imagery from the collective imagination, such as the Vitruvian Man and a magnifying glass to represent thorough research in each investment.
Client Inteligência Financeira - Banco Itaú
![](https://cdn.myportfolio.com/5cb283f8c4b446be2e16a96e2b3342df/45ceaa68-005b-4601-b033-aeb8020abdd2_rw_1920.jpg?h=4a252c45d77401bc77a79ade59867300)
![](https://cdn.myportfolio.com/5cb283f8c4b446be2e16a96e2b3342df/4074b8e7-1301-4842-8526-03d780e44e62_rw_1920.png?h=18082b15f11b78beecffc485ac06279b)
![](https://cdn.myportfolio.com/5cb283f8c4b446be2e16a96e2b3342df/3ead441c-358f-45db-969a-0ed1fa72fa94_rw_1920.gif?h=43621897447eaff52bd7132a6df61004)
![](https://cdn.myportfolio.com/5cb283f8c4b446be2e16a96e2b3342df/46be7bbb-1f87-4ed9-9b1e-140fc3df86fa_rw_1920.png?h=7d60ac8395169079cdf6f4e892d608ad)
![](https://cdn.myportfolio.com/5cb283f8c4b446be2e16a96e2b3342df/c030dc30-0cb7-4c96-a078-512a2144fdfb_rw_1920.jpg?h=34f7b9b7fed813dbeecff7ed6504fd85)
Opções de esboços enviado para o cliente / Options for sketches sent to the client