At the invitation of the OIO agency, I illustrated for the "Dois Por Um" guide. This booklet features exclusive discounts for over 100 establishments in São Paulo, covering options for meals, drinks, and even relaxing moments in SPAs, all with the advantage of promotional values in the 2 for 1 format.
The theme for the illustration was the city of São Paulo.
The challenge was to step away from the obvious and portray a typical city scene. Instead, I sought to express my emotional connection to the city of my birth, and for me, there is no more affectionate bond than through cuisine.
That's why I chose this classic São Paulo dish composed of rice, beans, salad, french fries, and a protein. Additionally, I made sure to capture the unique aesthetic of traditional fast-food restaurants in São Paulo.
Agency OIO
Client Dois Por UM
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